5 Key Pinterest SEO Tips for Optimizing Your Online Business

Is SEO hard for you? 

Search engine optimization sounds like rocket science to me. It is defined as the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily found, more relevant and popular towards user search queries, and as a consequence, search engines rank better (so says Google).

See, sounds like rocket science!

However, with a few key tips, it's not hard to learn. And most website platforms have built in seo mechanics. Still, there is one place that has all the layout of social media, but runs like a google page and incorporates SEO for you. That is Pinterest. How does Pinterest do this? 

Well, Neil Patel puts it this way, " How does Pinterest know what content to serve up when you search for something? There are four main factors that influence Pinterest SEO:

1. domain quality
2. pin quality
3. pinner quality
4. topic relevance

To understand what all that means you can read more on his article, head here. But the most important thing to know at this moment is what Pinterest is and how it can greatly benefit your business.

Pinterest is a visual search engine. Like Google, but with photos and posts like Instagram. So it is a heavenly place for online businesses who want and should, combine the best of both. Maximize your online business potential on Pinterest through SEO. Use their benefits and grow your business.

Pinterest is an ideal platform for online businesses looking to increase traffic and sales. However, with over 480 million users, standing out from the crowd can be a challenge. This is where search engine optimization (SEO) comes into play. By implementing these five essential SEO tips, you can optimize your Pinterest content and profile, increase your online visibility, and attract more potential customers to your business. For example, if you have a podcast, an ecommerce store, a membership program or sell ebooks, or anything in between, Pinterest is for you. Here are the 5 key tips to help you hook into Pinterest's SEO:

1. Optimize Your Profile: Make sure your Pinterest profile is complete and optimized with relevant keywords. Use a clear and concise profile description that includes your business name, niche, and primary keywords. You can use the search bar in Pinterest to do this. 
2. Create High-Quality Boards: Create boards that are relevant to your business and target audience. Use keyword-rich titles and descriptions for your boards and pins to help them appear in search results. Plan on at least 10 relevant boards.
3. Use Rich Pins: Rich pins provide additional information about your content, such as product pricing and availability. By enabling rich pins, you can make your content more appealing and informative to potential customers.
4. Focus on Image Quality: Pinterest is a highly visual platform, so it's crucial to use high-quality images that are visually appealing and relevant to your target audience. Use clear, high-resolution images with descriptive filenames and alt tags.
5. Be Consistent: Consistency is key when it comes to Pinterest SEO. Create a content schedule and stick to it, posting regularly with high-quality, keyword-rich content that appeals to your target audience.

By following these five key Pinterest SEO tips, you can optimize your online business for success on this popular social media platform. Remember to focus on high-quality content, keyword optimization, and consistency to attract more traffic and increase sales.

Hi, I'm Bernie at Pin Creations. I am a virtual assistant for online businesses who want to merge their marketing with Pinterest. I am another pair of hands that frees up my client's time. 

I will create, schedule and pin your content so you have more time for other creative aspects of your business. 

Fill out the contact form to get in touch!

Blessings