Pinterest for Fitness and Health Coaches: All You Need to Know

Can a faith-based fitness or health coach use Pinterest? Isn’t Pinterest for moms who save their favorite outfits?

Short answer: yes to all of the above. 

Fitness and health coaches will benefit greatly from engaging on Pinterest. With over 450 active users monthly, there is great potential for your product or service to get brand awareness.

If you love showcasing your services by video, Pinterest has a creative area that welcomes videos. Or if you love writing, consider blogging, one of Pinterest’s biggest categories of users. 

Pinterest is a visual social media platform. Isn’t Instagram the same? What’s the difference? Pinterest is a search engine. Pinners (the people who use Pinterest), use Pinterest like they do Google. They research products and services and have a place (Pinterest Boards) to save all the information. And yes your Pins can rank on Pinterest and will rank on Google as well. While shops and services are set up on Instagram, Pinterest has a concise and efficient place to store what the Pinner saves, known by the users as a virtual collection. The user can curate their own collection according to their likes. While Instagram stories last only 24 hours, Pins last as long as the original pin creator leaves it on Pinterest. Idea Pins stay relevant for 4 months.

Pinterest is a search engine platform using a visual search. 85% of the users purchase the product and services that are available on Pinterest. As a fitness coach, you can boost your exposure to new customers. Here you have a greater audience that influences the buyers’ decision. 

Remember this is a search engine, so Pinterest wants your pins linked to a current url. Here are some examples of what to link your pin to: 

1. Blog post

2. Landing page offer

3. Subscribing to an email list

4. Lead magnet offer

5. Online store

6. Podcast

7. YouTube channel 

Tip: A Pinterest Virtual Assistant can help you increase brand exposure for website visits, blog traffic, courses for sale, new clients. Podcast listeners, or email subscribers. 

How to use Pinterest for Fitness and Health Coaching:

1. Optimize your account for your business.

2. Create graphics and content linked to your offer. 

3. Use seo keywords in all the right places. 

4. Create relevant Boards to save Pins to. 

5. Use video Idea Pins. 

6. Utilize the analytics area to see what Pins are using the most exposure. 

7. Pin consistently to partake in Pinterest’s algorithm. 

That’s the short list for the technical side… here’s the list for your actual niche audience.

All of these actions can be implemented by Pin Creations by Berni Virtual Assistance. 

Fitness and Health Coaches: objective - create Pins, including videos about…

1. Faith based posts - blog, video, articles 

2. Coaching packages

3. Special offers and discounts

4. Membership sign up

5. New client brand exposure 

6. Repurposed content

7. How-to videos

8. Health/wellness/fitness checklists

9. Recipes

10. 5 pillars of content for target audience 

11. Online courses 

12. Faith quotes and testimonials 

Know your target audience, what they look for on Pinterest. 

Your goal is to get the Pinner to take action. You want them to save your pin, click on your link, view and/or follow your account. 

It’s very important to use keywords in your titles and descriptions. You can find relevant keywords and long tail phrases by searching in the Pinterest search bar. If it’s being searched on Pinterest, it will show up in the search bar in relevant words and phrases. 

So how can you incorporate your faith into Pinterest? Your profile, Pins and Boards can all reflect your faith. However, you need to use keywords in those places. Keywords related to faith and how it is incorporated into your coaching are researched in the search bar, on target audience accounts, in other boards, and by using Pinterest tools (like Pinterest Trends). If you offer a Bible study to your coaching clients or daily devotionals, these can all be established in Pin creations. Anything you offer your clients can be created in Pins on Pinterest. 

Maximize your opportunity for your business by using Pinterest. It is the 7th largest platform. Create relevant Pins and Idea Pins. It’s a great visual search engine and much more than a social media platform. 

Blessings