You're missing out if you are not using Pinterest to find new clients for your health coaching business. Pinterest isn't just about your favorite outfit or recipe saves, (though we all use it for that too!). It's a popular place for the faith based gal looking for health and wellness tips and products. Keep reading why you should be using Pinterest to market your coaching business.
Active Users
There are over 450 million monthly active users on Pinterest. Can you imagine the eyeballs potentially seeing your service? With seo optimization, Pinterest can target your niche. The best part about Pinterest is the shelf life of your pins. Once saved to a users board, it remains unless it's unsaved or you delete your pin. Compare that to Instagram's shelf life of reels, you get 24 hours! Pins last for months in the Pinterest algorithm. Actually, when I look at pins, I find them from several years ago - they are still on the main feed search area.
Coaching Business Service
Imagine all of the services you offer in your coaching service. Each one has the opportunity to reach many users many times over. Do you offer a membership site for coaching and you're looking for new members to join? Of course you will probably have a free offer to give through email attached to either a landing page or blog post to encourage that membership. You will find that the client you are looking for is already on Pinterest, you just need to put Pins in front of them that help them see their need of your coaching service. And you can promote each service using Pins and targeting them to the type of client you are looking for.
Pinterest Secrets
Want Pinterest to help your pins show up in front of everyone? Then spend time repinning popular pins. Did you know that? This helps build up your boards and gets the algorithm to notice you. Then Pinterest starts sending your pins in front of a lot of eyeballs and that increases your website traffic. Your pins need to give just enough info to get that user to click and go look at your services.
Another secret - when your pins rank on Pinterest, they rank on Google as well. And that should be a goal. The more you engagement you get to your website, the higher the rank.
All this takes is some strategic optimization that you probably don't have time to figure out. That's where Pin Creations by Berni takes over. Pin Creations has the knowledge and is ready to handle your Pinterest needs. This page explains more. You can also book a paid strategy call with me to discuss your options going forward.
Where to do you want to be in the next year in your coaching service? That is a place to start planning from. Pin Creations by Berni is ready to help you plan your Pinterest brand awareness and marketing strategies. Fill out the form below for implementing your new Pinterest marketing schedule by Pin Creations.
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