10 Ideas To Harness The Power of Pinterest for E-commerce Stores

Do you run an e-commerce store? Have you harnessed the power of Pinterest to drive traffic to your store?

Pinterest is a great platform for growing your e-commerce store. With over 480 million active users, Pinterest offers a massive audience for businesses looking to increase their online presence. That's POWER in the ecom world my friend. 

Here are a few ways that Pinterest can help you grow your e-commerce store:

1. Drive Traffic to Your Website: Pinterest is a visual search engine, which means that users are actively searching for content and products using images. By creating eye-catching pins that showcase your products and linking them back to your website, you can drive traffic to your e-commerce store.
2. Increase Brand Awareness: Pinterest is a great platform for increasing brand awareness. By creating boards that showcase your products and brand identity, you can increase your visibility and attract new customers.
3. Boost Sales: Pinterest users are known for being highly engaged and ready to buy. By creating pins that highlight your products and linking them directly to your e-commerce store, you can increase your sales and revenue.
4. Analyze Your Performance: Pinterest offers detailed analytics that allow you to track the performance of your pins and boards. You can use this information to optimize your content and increase engagement with your audience.

Here are 10 ideas for how ecommerce stores can use Pinterest to their advantage:

1. Create boards that showcase your products in different settings or use cases - this can help customers visualize how they might use your products in their own lives.
2. Collaborate with influencers or brand ambassadors to create boards featuring your products - this can help increase brand awareness and reach new audiences.
3. Use Rich Pins to include more information about your products, such as pricing and availability - this can make it easier for customers to make a purchase directly from Pinterest.
4. Use Promoted Pins to advertise your products to a wider audience - this can help increase visibility and drive more traffic to your ecommerce store.
5. Create seasonal boards featuring products that are popular during certain times of the year (e.g. holiday gift guides).
6. Use Pinterest Analytics to track which of your boards and pins are most popular with your audience - this can help inform future content creation and marketing strategies.
7. Repurpose existing content (such as blog posts or product photos) into Pinterest-friendly graphics or pins.
8. Use Pinterest to drive traffic to your blog or other content marketing efforts - this can help increase engagement and build brand loyalty.
9. Use Pinterest to showcase user-generated content (e.g. customer photos featuring your products) - this can help build social proof and increase trust with potential customers.
10. Use Pinterest to showcase behind-the-scenes content, such as product development or team photos - this can help humanize your brand and make it more relatable to customers.

Overall, Pinterest is a powerful tool for growing your e-commerce store. By creating engaging content and leveraging the platform's features, you can increase your visibility, drive traffic to your website, and boost sales.

I'm Bernie at Pin Creations. I am a virtual assistant for online businesses who want to merge their marketing with Pinterest. I am another pair of hands that frees up my client's time. 

I will create, schedule and pin your content so you have more time for other creative aspects of your business. 

Fill out the contact form to get in touch!

Blessings