7 Ways To Drive More Traffic To Pinterest

Pinterest is a great platform for businesses to showcase their products and services to a wide audience. Getting more saves on your Pinterest account can help increase your visibility and drive more traffic to your website.

Saves are a crucial metric for the algorithm on Pinterest because they indicate the level of engagement and interest in a particular pin. When a user saves a pin, it shows that they find the content valuable and want to save it for future reference. This engagement action signals to the Pinterest algorithm that the pin is relevant and valuable to users, which can increase its visibility in search results, related pins, and category feeds.

Saves also contribute to a pin's overall performance on the platform, such as its virality and ranking on the Smart Feed. The Smart Feed is Pinterest's personalized feed that shows users the most relevant and engaging content based on their interests and behaviors. The algorithm considers numerous factors when determining which pins to show in the Smart Feed, including the number of saves, the freshness of the content, the quality of the pin, and the pinner's interests.

Here are some tips to help you get more saves for your business on Pinterest:

1. Optimize your Pinterest profile: Make sure your profile is complete and up-to-date. Use keywords in your profile description and board names to help users find you more easily.
2. Create high-quality pins: Use high-quality images and graphics in your pins. Be sure your titles and text layers are keywords. 
3. Pin regularly: Pinning regularly can help keep your account active and increase your visibility on the platform. Aim to pin at least once a day.
4. Join group boards: Joining group boards can help increase your reach and get your pins in front of a larger audience. Look for group boards in your niche and request to join them.
5. Engage with other users: Engage with other users on Pinterest by commenting on and liking their pins. This can help increase your visibility and drive more traffic to your profile.
6. Use Pin worthy images: Make sure they are stock photo quality, have been names with seo keywords ( yes - this is very important ). Also, use vertical pins on Pinterest. In other words, do not use your Instagram post as a pin. 
7. When to Pin: Pick the best time to pin. Pinterest recommends the following times: 2-4 pm and 8pm-12am. There are multiple places to schedule pins from, including: Canva, Tailwind, and Pinterest. 

Saves are essential to the algorithm on Pinterest because they help to increase a pin's visibility, virality, and ranking on the platform. By focusing on creating high-quality content that resonates with your target audience, you can encourage more saves and engagement, which can lead to increased traffic, followers, and conversions for your business or brand.

By following these tips, you can increase the number of saves for your business on Pinterest and drive more traffic to your website.

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