How To Attract Your Ideal Clients On Pinterest

Here's a concise breakdown of the Pinterest marketing plan to attract the ideal client for online coaches. There's no better time to plan 2024 than now. Use this plan to attract your ideal client and drive traffic to all your marketing offers and services. 

Before you begin, you must make sure you know who your ideal coaching client is. There are many different ways to discover this information. Here is a short list of places that you can head to and find out more about this person. ( pay attention to #'s 4,5,6 )

1. Hubspot - Hubspot has a free resource to discover your ideal buyer persona. Easy to use and no obligation further. Plus, you can use this resource many times over.
2. Facebook groups - this takes some time and investigation, but it is one of the best ways. Get into several FB groups that specifically target your niche and give value. Participate and take notes on the comments/posts that they offer. You will learn all about this persona here first hand. One of my favorite ways to discover people's pain points.
3. Keyword research - using Pinterest search and Google search index, you can discover what people are looking up. Be sure not to look up what you want, but search what your client needs and wants.
4. What is the most common question you get asked about what you do? The answers to this will help you form a persona/avatar. Dig deep into what you offer.
5. Ask yourself - "What product/service do I offer?" Go to Pinterst search bar and search for those products/services.
6. Ask yourself - "How do I sell ______ to ____?" - Go to Pinterest search bar and put that in too. 

Gathering all this information will help you put together your ideal client personal. 

The second task is to make sure your Pinterest account is fully optimized. To know and learn more how to make sure your account is built up properly, you can read through my blog for how or you can contact me and learn how Pin Creations can do this for you. 

The third important task is to set up a keyword strategy. Without this, your pinning will always be just like "throwing mud up in the air and seeing what sticks." That's not a good plan.

However, you must have a keyword strategy before you begin pinning every day. 

What is this strategy? How do you set it up?

A. You need an image strategy - you have to make the image/video search engine optimized.

B. You need to schedule a workflow - takes time, totally worth it. 2 Words - Bulk Create. 

Now, if you feel overwhelmed by handling all of this new information for your own coaching business, this is where you either spend a ton of time learning and doing, or, you turn it over to Pin Creations. 

Pin Creations is ready to help you diversify your offers by driving traffic to your online coaching offers to help you build out your business. We create, schedule, and pin for fitness coaches, health coaches, wellness coaches, and life coaches. We are a faith based business and we appreciate working together with a faith connection. Is this you? Is creating and pinning daily becoming overwhelming? Being consistent on Pinterest is key to boosting your traffic. However, trying to create, build and implement all the other areas of your business needs attention too. Not to mention working one on one with your potential clients. Let Pin Creations take over the daily Pinterest marketing for you. 

Last Pinterest Tip - don't worry about analyzing all your data and how it's all doing until you've been pinning consistently for over 90 days. 

📌 Pin this post. Leave a comment or use the contact form below to begin your Pinterest marketing plan with Pin Creations.