Don't fall asleep on preparing for 2024! Now is the time to get your fitness coach marketing strategies ready and set up to roll out - before the new year to get new clients enrolled.
The holidays before the new year are time consuming and we all want to enjoy our time with family and friends. However, as a small business owner, and especially if you are a fitness coach, this is a crucial time to prepare your marketing plans for new clients.
Even though people are enjoying the holidays, their mind is already on not gaining weight and getting in shape and looking for a way out of their current body image.
And one of the most popular places they are looking is on Pinterest.
So while they may be saving Pins about holiday cookies and how to wrap a box, they are also looking for ways to stay healthy through and after the holidays.
Your job is to prepare a marketing plan for them to find you on Pinterest and save your info.
(I'm assuming you have the other marketing set in place? How to carry them through their goals, email systems in place, one on one coaching, etc...)
Here are 15 ways to boost your marketing for the coming year, starting now.
1. Increase your influence by writing blogs for fitness websites and brands.
Reach out to various websites and brands that you resonate with and offer an article that you have pre-written about your industry or audience. Pinterest Marketing Boost - use the published article on your own site or social media and create a Pin strategy related to it.
2. Begin an CRM (client relation management) - develop an email campaign.
There is money in the list. Have you heard that? It's absolutely true. For every $1 spent on emailing, your ROI is $42. But not only that, it's a great way to reach out for new clients by developing a plan of action using a lead magnet. Pinterest Marketing Boost - set up your email campaign with a lead magnet by offering the lead magnet on Pinterest in a Pin strategy.
3. Social Media engagement - run a giveaway on sm, engage your followers using polls and questions, build a Facebook group and spread the news. Pinterest Marketing Boost - whatever you can do on any platform to promote something, such as a giveaway or FB group invitation, can be done on Pinterest as well. Create the engagement event on your website and use that link to your Pin.
4. Get Referrals - ask, ask, ask. Also, give a gift of discount to your coaching or offers for any referrals. Another way to get more referrals is to offer a free coaching session or some extra special, just for a referral piece of content. Pinterest Marketing Boost - Your Pin promotes the referral system.
5. Host a fitness challenge - Create a fitness challenge that can be done online so it is accessible to everyone. This does not have to be holiday related, so it can remain evergreen and be used again. Pinterest Marketing Boost - Relate your Pins directly to the benefit that the challenge will meet.
6. Create and sell fitness related digital products - Be fun and creative! Can be a workout guide, a checklist for weekly goals, an ebook about fitness, etc. Pinterest Marketing Boost - your Pins can all tie into one blog post and you can re-purpose the content over several pins weekly.
7. Paid Ads - use Pinterest advertising to boost any service or any pin you desire. Do your homework first on how to do seo marketing for the ad or use Pin Creations to help you design a strategy.
8. Create a loyalty program - This is a major factor for repeat business but also to get referrals through current clients. This is done through a membership program. Pinterest Marketing Boost - you can create weekly Pins for promoting a loyalty program that tags the invite to a membership program at the same time. Two for one deal.
9. Collaboration - collaborate with another fitness coach and utilize both of your influence and clientele base. Pinterest Marketing Boost - you can tag each other in your Pins and create a group board for your followers.
10. Create a YouTube channel - start posting videos to help gain new clients. Pinterest Marketing Boost - create mini videos of your YT video as an idea Pin. Videos have as many views in the fitness niche as static pins.
11. SEO Optimization - make sure your website is seo optimized with the proper keywords in headings, blog posts, meta tags and descriptions. Pinterest Marketing Boost - all of your seo keywords should appear in your Pin titles and descriptions, and image names.
12. Apply to Fitness Coaching Directories - apply to as many as you can to get seen in multiple places. Pinterest Marketing Boost - Create a specific board to load Pins to announce your association with each directory.
13. Newsletter - different from an email campaign, the newsletter has exclusive information for clients. ( I have prior experience working with newsletters and can be of assistance if you choose to work with Pin creations). Pinterest Marketing Boost - create Pins that invite new clients promoting the exclusivity of the content in the newsletter. Make it valuable to the subscribers.
14. Testimonials - add client testimonials to your website. This is one of the most profitable methods of getting new clients. Get permission first from the client to publicize the testimony. Pinterest Marketing Boost - use a testimony per Pin and create a testimony board for this group.
15. Brand Your Fitness Coach Training - you are unique and personal branding is noticeable all over the internet. Your unique branding should be reflected across your social media platforms. Pinterest Marketing Boost - your Pinterest feed should be branded with the same colors and fonts and similar Pins.
Remember, marketing is all about building relationships and showing potential clients why they should choose you over your competitors. Stay true to your brand and values, and always put your clients' needs first.
Do not snooze on getting your marketing strategies ready for the new year. If you need a virtual assistant to handle the creation, schedule and pinning - Pin Creations is available for a consultation to create a strategy and schedule to take on the Pinterest end of your plan. See the contact form on the home page.
If this post has been helpful, please Pin it! Follow on Pinterest for more marketing strategies to grow your fitness coaching business.
Blessings!
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