#1 Reason To Market On Pinterest

The number one reason to market on Pinterest is not widely thought of. But... here is my opinion.

Longevity

Its got a long shelf life.

Instagram and Tiktok last 24-48 hours. Your story is gone and if you save it to highlights, it's there. However, your follower has to go search a lot of stories to find it. 

On Pinterest, your pins last years. Yes, years. And they are easy to find with the Pinterest index search, because Pinterest is a search engine. No offence but the attention span on TT is very low. It last 2.2 seconds. 

Some people exhaust themselves by making videos for TT and Instagram, and they are gone in a scroll flash. 

On Pinterest, your boards are there for life and you can repurpose all of your content by making them over with a new image, new keywords, and you have even more content that is fresh. Just what Pinterest wants.

Are there other reasons to market on Pinterest?

Pinterest is a powerful social media platform that offers numerous benefits for businesses, making it a great platform for marketing.

The other reason to market on Pinterest is because it is a visual search engine. Unlike other social media platforms, Pinterest is not just about socializing, but it's about discovering new ideas, products, and services. 

Millions of users go to Pinterest to search for inspiration, and they use keywords to find what they are looking for. By creating visually appealing and informative pins that are optimized with relevant keywords, businesses can get discovered by potential customers who are searching for their products or services. 

Additionally, Pinterest has a long lifespan for content, which means that pins can continue to drive traffic and sales for months or even years after they are created. 

This makes Pinterest an excellent investment for businesses looking to increase their online visibility and drive more traffic to their website.

If you are ready to diversify using Pinterest, check out my basic package page here. Follow me on Pinterest, where I teach loads of tips and zero fluff.

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