Are rich pins on Pinterest still necessary? Pinterest says they are...
What are rich pins anyway? Here's a quote from Pinterest themselves,
" Rich Pins are a type of organic Pin that automatically syncs information from your website to your Pins. You can identify Rich Pins by the extra information above and below the image on closeup and the bold title in your fee. If something changes on the original website, the Rich Pin updates to reflect that change. "
To put it plainly, Rich Pins pull date from your website automatically and it's available on Pinterest. They are enabled inside your Wordpress site via a plugin called Yoast. It can be a little bit technical, but with some expertise from Pin Creations, it can be set up in no time.
As an example, if you update any of your blog posts, the Rich Pins will automatically update the corresponding pins as well. You will not have to go back into all of your pins and update each one manually. Saves tons of time!
One difference in a Rich Pin compared to one with the rich pin enabled is the meta description and other info available now in the pin. On a Rich Pin, the meta description is visible in the Pin inside Pinterest. How does this help you ask? This is a totally free strategy to bring brand awareness to your website via Pinterest.
2 Examples of Rich Pins:
Recipe Rich Pins, for example will show more of the recipe from your blog or article. This gives the visitor to the Rich Pin more information immediately. Right away the visitor will likely choose to save the pin and visit the website for more info. This increases traffic because more information was available to the visitor.
Product Rich Pins will link your product with the most up to date information. This saves loads of time. Your visitor will get current prices and availability.
Rich Pins also stand our among all other pins. Some say Wordpress is cumbersome and costly to maintain, but for anyone who uses Wordpress, we know certain plugins are so valuable to the success of our business. Inside Pinterest, a Rich Pin is noticeable immediately, because the information is now available in plain site to the visitor. Your Rich Pins are now branded with your Pinterest profile as well.
This enhances your brand strategy.
One amazing detail about Rich Pins is a build in Follow Button on the pin itself. Right away you increase followers to your account from the pin itself. This is a game changer!
Rich Pin Tips
1. use Pin Creations to help you optimize the title and descriptions of your Pins
2. switch to Wordpress if you haven't
3. use Pin Creations to validate your website
4. Add a recipe plugin to your website
5. you do not need to validate Rich Pins
If there is one amazing reason to use Wordpress as a host, this is a big one. For enabling Rich Pins alone, it is all worth it.
For a completely free strategy, it seems contradictory to not enable Rich Pins to drive traffic to your website or online store. You will be losing profits, visits, and saves. In short, you're losing business. Don't wait - get Rich Pins enabled with the help of Pin Creations today!
